Have you been ignoring Linked In? Did you put up a basic profile some years ago and are now embarrassed when people want to connect with you? Does your profile represent who you are today, your areas of expertise and how you can add value?
LinkedIn is a global community of professionals and a platform for showcasing your personal brand, generating business opportunities, and keeping in touch with business connections and referral partners. Continue reading LinkedIn – do you have a compelling profile?
Can cultural nuances make or break business opportunities? Andrea Plawutsky, Director of Australia China Tourism Connections explains to Stacey why working with those that have deep knowledge of the market and understanding your sector, can be a big benefit.
Continue reading Aus Asia Business – Chinese Tourism To Australia Is On The Rise – Find Out Why?
What is a trade agreement, and how do they make it easier for you to do business? Alina Bain, CEO of Export Council of Australia explains to Stacey why Trade Agreements open up some great opportunities for SMEs.
Continue reading Podcast: Aus Asia Business – How do trade agreements create opportunities for business in other countries?
What are the intangible assets in your business and how valuable are they? Yumi Millan Managing Director of EverEdge Global Australia explains to Stacey the intellectual property, patents and how you can protect your trade secrets to maximise the value of your business.
Continue reading Are the intangible assets in your business valuable?
What is the importance of having the right marketing and strategy plan in place when entering the Chinese market? Is your product the right product, would it sell to the Chinese market?
Stacey talks with Simon Kaiyu Li, principal of Cross Cultural Partner about marketing strategy in China, how it’s very different to working with Australian consumers.
Continue reading Podcast: Aus Asia Business – Does Strong Brand Presence in Australia Guarantee Success in China?