What is the importance of having the right marketing and strategy plan in place when entering the Chinese market? Is your product the right product, would it sell to the Chinese market?
Stacey talks with Simon Kaiyu Li, principal of Cross Cultural Partner about marketing strategy in China, how it’s very different to working with Australian consumers.
Continue reading Podcast: Aus Asia Business – Does Strong Brand Presence in Australia Guarantee Success in China?
More than ever before, Chinese investors are looking to form strong strategic partnerships with SME Australian businesses. Sought after business includes those in the food, agriculture, health and aged care industries. But how do you find these opportunities?
Stella Li, Founder of Silk Road Consulting, is your connection to the Asia market. Before moving to Australia in 2009, Stella helped to set up a business in China, from the start right through to exit strategies. This business now boasts a $2M US profit and has over 80 employees. This formed her entrepreneurial spirit and love for business creation.
Continue reading Podcast: Aus Asia Business – Want to make your SME irresistible to Chinese investors?
Guest: Andrea Myles, Chief Executive Officer, China Australia Millennial Project (CAMP).
The start-up world is booming; calling entrepreneurs to come forward and make their billions. Facebook, Uber, Airbnb, Billion Dollar Club, Dropbox, Snapchat. They all started with one idea. But where do these ideas come from?
The China Australia Millennial Project (CAMP), created by China Geek Andrea Myles, is the answer.
Continue reading Podcast: Aus Asia Business – Think you can create something bigger than Facebook?
Jennifer Yeo clearly likes a challenge, given she specialises in legal affairs and international tax matters. Renowned for her brilliant personal service and liaising, Jennifer has carved a distinguished career.
Continue reading Making taxing tasks simple | Jennifer Yeo, Director of Evora Legal | The Aus-Asia Business Program