The Mid-Autumn Festival (Zhongqiujie) is an important holiday on the Chinese lunar calendar, held on the 15th day of the eighth month in the Han calendar – essentially the night of a full moon. It is the second most important (traditional) Chinese Festival after Chinese New Year.
Culture is an integral part of any community and China is no different. One of the ways this can be expressed is through films.
Movie going is expanding rapidly in China with the rise of middle-class incomes. Currently, there at 30,000 screens in China vs 39,000 in the US with 15 being built every day, included in most shopping complexes. A trip to the cinema is an annual event in China vs four times a year in the US, so there is enormous market potential. Continue reading Exporting our film capabilities to China