Aus-Asia Business Program

Chinese Tourism To Australia Is On The Rise – Find Out Why?

Can cultural nuances make or break business opportunities?  Andrea Plawutsky, Director of Australia China Tourism Connections explains to Stacey why working with those that have deep knowledge of the market and understanding your sector, can be a big benefit.

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Does Strong Brand Presence in Australia Guarantee Success in China?

What is the importance of having the right marketing and strategy plan in place when entering the Chinese market?  Is your product the right product, would it sell to the Chinese market?

Stacey talks with Simon Kaiyu Li, principal of Cross Cultural Partner about marketing strategy in China, how it’s very different to working with Australian consumers.

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Want to make your SME irresistible to Chinese investors?

More than ever before, Chinese investors are looking to form strong strategic partnerships with SME Australian businesses. Sought after business includes those in the food, agriculture, health and aged care industries. But how do you find these opportunities?

Stella Li, Founder of Silk Road Consulting, is your connection to the Asia market. Before moving to Australia in 2009, Stella helped to set up a business in China, from the start right through to exit strategies. This business now boasts a $2M US profit and has over 80 employees. This formed her entrepreneurial spirit and love for business creation.

Continue reading Want to make your SME irresistible to Chinese investors?