Is recruiting in Asia different to recruiting in Australia? Stacey chats to Rachael Mah of AusAsia Training Institute about why having a business partner “on the ground” is vital for success in Asia and on how you can manage risk in Asia and the cultural differences.
Can cultural nuances make or break business opportunities? Andrea Plawutsky, Director of Australia China Tourism Connections explains to Stacey why working with those that have deep knowledge of the market and understanding your sector, can be a big benefit.
What is a trade agreement, and how do they make it easier for you to do business? Alina Bain, CEO of Export Council of Australia explains to Stacey why Trade Agreements open up some great opportunities for SMEs.
What are the intangible assets in your business and how valuable are they? Yumi Millan Managing Director of EverEdge Global Australia explains to Stacey the intellectual property, patents and how you can protect your trade secrets to maximise the value of your business.
What is the importance of having the right marketing and strategy plan in place when entering the Chinese market? Is your product the right product, would it sell to the Chinese market?
Stacey talks with Simon Kaiyu Li, principal of Cross Cultural Partner about marketing strategy in China, how it’s very different to working with Australian consumers.