Chinese Tourism To Australia Is On The Rise – Find Out Why?

Can cultural nuances make or break business opportunities?  Andrea Plawutsky, Director of Australia China Tourism Connections explains to Stacey why working with those that have deep knowledge of the market and understanding your sector, can be a big benefit.

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Does Strong Brand Presence in Australia Guarantee Success in China?

What is the importance of having the right marketing and strategy plan in place when entering the Chinese market?  Is your product the right product, would it sell to the Chinese market?

Stacey talks with Simon Kaiyu Li, principal of Cross Cultural Partner about marketing strategy in China, how it’s very different to working with Australian consumers.

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