How to write a LinkedIn recommendation

linked in - relationships matter

Do you have connections you have successfully worked with, have contributed to your business or been a great mentor or supporter?  Would you like to recommend them but don’t know where to start?

LinkedIn makes it easy to make a recommendation. Simply go to your connections profile, scroll down to Recommendations and get started:

  1. Write the recommendation
  2. Let them know so they can accept the recommendation on their profile
  3. Indicate the roles you were each in at the time.
Writing the recommendation

The first step is to have a look at your connections LinkedIn profile, particularly their headline, summary, and the role you for which you are making the recommendation.

Think about what you want to highlight about their relevant skills, how they’ve added value and any specific achievements. If possible the comments should tie in with their current goals and activities.

Word of mouth referrals

business coffeePeople do business with those they like and trust. By endorsing your valued connections via a personal recommendation, it helps to bridge and extend trusted relationships.

Livia Wang, AccessCN at the recent ABF China Digital Conference in Sydney said “word of mouth” ranked at 74%, way ahead of any other strategy in terms of effectiveness.

Ask for recommendations

One of the best times to ask a connection to recommend you on LinkedIn is to reach out after some positive feedback. Being top of mind will make it easier for them to draft their comments.


To make the request, go to your LinkedIn profile, scroll down to Recommendations,  “ask for a recommendation” and complete the template:

  1. Which job you’d like the recommendation for
  2. Who are you asking – you can do up to 3 at a time, but I prefer individual requests
  3. The roles each of you were in
  4. There is a standard template or you can use this space to remind your connection of the work or other activities you’ve done together.
Making the most of LinkedIn for business relationships

For more information on how to ensure your own LinkedIn profile portrays your professional brand, curating and sharing content and using linked in to keep connected check out the article here.

About the Author

Stacey Martin is the founder of Expat Advisors Community, a network for professionals with internationally connected clients. Stacey has more than 7,000 LinkedIn contacts across Australia and Asia and shares content on China-related events and articles. You can connect with Stacey on LinkedIn here.  If you work with international clients you may be interested in joining the Expat Advisors Community LinkedIn Group here.